Los Angeles Youth First Tobacco Coalition’s (LAYFTC) focus is to advocate for stronger tobacco control policies to be implemented in vulnerable communities including minority communities such as LGBTQ and people of color in order to reduce youth access to flavored tobacco products. LAYFTC is concerned about these products because they have been shown to contribute to the youth vaping epidemic and addiction. Tobacco remains one of the leading causes of preventable death for many minority groups such as LGBTQ and people of color. The tobacco industry aggressively markets menthol and other flavored tobacco products to young people and minorities, especially in urban communities. ​